A Place of Brightness: Made in Wisconsin: Carmex

Thursday, August 28, 2014

Made in Wisconsin: Carmex

This is one of those "obvious in retrospect" revelations. Necessity is the mother of invention, and so where else but the frigid north was someone going to invent the leading product for chapped lips?

Alfred G. Woelbing was born in Wisconsin on May 1, 1901 (he would live to be a hundred, dying on May 18, 2001).

He invented his Carmex formula and made the product out of the basement of his home in Waukesha, Wisconsin. After his product began to take off, he moved his operation to a warehouse in nearby Wauwatosa. Today, Carma Labs is located in Franklin, Wisconsin and the company is run by the late Woelbing's grandsons, Paul and Eric Woelbing, who remain committed to keeping the operation in Wisconsin indefinitely.

Bonus! According to his obituary, Alfred Woelbing, in addition to inventing Carmex and living to a hundred, worked on the Manhattan Project! This guys rules! A true Wisconsinite!

Keith Massey was born and raised in Madison, Wisconsin. He has his doctorate from the University of Wisconsin-Madison in Biblical Hebrew, with a minor in Arabic. After 9/11, he served as an Arabic linguist at the NSA. He is currently a Latin teacher at a public high school in New Jersey.

Keith is the author of Intermediate Arabic for Dummies. His fiction novels follow the adventures of Andrew Valquist, roughly patterned after himself--a man born and raised in Wisconsin who gets pulled into the world of international intrigue.

Keith's novels are A Place of Brightness, Amor Vincit Omnia: An Andrew Valquist Adventure, Next Stop: Spanish, and In Saecula Saeculorum.

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In Saecula Saeculorum, the 4th Novel in the Valquist Series

In this fourth novel of the Valquist Series, Andrew Valquist is retired (?) from the National Security Agency and teaching Latin at a Classical Academy in the Washington DC area. But in the world of espionage, looks can be deceiving. He's not necessarily happy with the role he has played in all this, but the school was actually a joint NSA/MI-6 Project in which four young people have been unwittingly prepared for a mission to travel back in time to ancient Rome to retrieve information from a library that may save the modern world from certain destruction. They know they have to at least try to save humanity, but can they also save each other?

Next Stop: Spanish, the 3rd Novel in the Valquist Series

This third novel in the Valquist Series can be read as an espionage action-adventure in its own right, but also you can use it as a way to either brush up on your Spanish or learn functional Spanish for the first time! John Valquist needs to learn Spanish. But he's in luck, since his uncle Andrew is a language expert and a former (?) spy who is taking him on a vacation to Spain so he can study the language. In Next Stop: Spanish, you have the chance to see and study the words John studies, and then watch him add more and more Spanish into his dialogue as the story progresses. During this vacation, they get pulled into espionage intrigue (why do these things always happen to the Valquist family?). In the dramatic conclusion, John will need to put together everything he has learned to save his uncle!

Amor Vincit Omnia: the 2nd Novel in the Valquist Series

In this second novel of the Valquist Series, Keith Massey takes you into the halls of the National Security Agency, where he himself worked for four years after 9/11 and an Arabic linguist. You follow our hero Andrew Valquist, as he starts work as a new recruit at the NSA. Little does he know that on his first on the job, he's about to fly off on an unexpected overseas assignment. He'll be even more surprised when he learns that his background in ancient Latin will be crucial to the mission!