Thursday, August 28, 2014

Made in Wisconsin: Carmex

http://mycarmex.com/
This is one of those "obvious in retrospect" revelations. Necessity is the mother of invention, and so where else but the frigid north was someone going to invent the leading product for chapped lips?

Alfred G. Woelbing was born in Wisconsin on May 1, 1901 (he would live to be a hundred, dying on May 18, 2001).

He invented his Carmex formula and made the product out of the basement of his home in Waukesha, Wisconsin. After his product began to take off, he moved his operation to a warehouse in nearby Wauwatosa. Today, Carma Labs is located in Franklin, Wisconsin and the company is run by the late Woelbing's grandsons, Paul and Eric Woelbing, who remain committed to keeping the operation in Wisconsin indefinitely.

Bonus! According to his obituary, Alfred Woelbing, in addition to inventing Carmex and living to a hundred, worked on the Manhattan Project! This guys rules! A true Wisconsinite!
 






Keith Massey was born and raised in Madison, Wisconsin. He has his doctorate from the University of Wisconsin-Madison in Biblical Hebrew, with a minor in Arabic. After 9/11, he served as an Arabic linguist at the NSA. He is currently a Latin teacher at a public high school in New Jersey.


Keith is the author of Intermediate Arabic for Dummies. His fiction novels follow the adventures of Andrew Valquist, roughly patterned after himself--a man born and raised in Wisconsin who gets pulled into the world of international intrigue. 



Keith's novels are A Place of Brightness, Amor Vincit Omnia: An Andrew Valquist Adventure, Next Stop: Spanish, and In Saecula Saeculorum.



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